NFT-Inator: 25k visits in 4 weeks!

A month ago we released NFT-Inator, a free toolkit to help design and generate layered NFTs. We launched on Product Hunt, ending the day ranked #5, and this blog post is sharing some of our analytics and insights.

Overview

In our first month, NFT-Inator received 32.4k page views across 25k visits from 16.7k unique visitors. Product Hunt was our largest referrer at launch but by the end of the month only accounted for 10% of our traffic.

Our largest source was organic search, with Google accounting for 42% of visits. Based on conversations we've had with users, the vast majority of these searches originated from TikTok.

You can also see on the above chart the day we started ranking on page 1 for general queries (like "nft generator"), where the impressions spike. Clicks haven't quite followed yet, as we're still towards the bottom of the page.

The demographic analytics were particularly interesting, with Italy accounting for 57% of our views (!). Our best guess is an Italian language TikTok featuring NFT-Inator exploded, but despite our best efforts we haven't been able to track it down.

Referrals to 💎🙌🏨

NFT-Inator is a super useful tool, but also serves a secondary purpose of helping drive traffic to Diamond Hands Hotel. NFT-Inator drove 4k visits to our platform in January, and accounted for 20-30 mints of Space Sneks.

Mailing list

Our mailing list grew by over 150% in January, most attributed to NFT-Inator, and we're expecting to see similar numbers this month.

Future plans

We've got big plans for the services arm of Diamond Hands Hotel. Over the next few months we'll be adding more features to NFT-Inator, as well as launching some additional products!

⏱ Coming soon: Verify & Vault

Verify & Vault are two upcoming API products, which solve two very common issues in NFT development - easily verifying ownership of an NFT, and secure custody.

Verify allows you to easily check whether users own your NFT, and automatically handles wallet connection, address verification and ownership check with one line of Javascript.

With Vault, you can securely create and manage wallets on behalf of your users, view balances, move funds and more.

Make sure you're subscribed to our mailing list to be the first to hear more when these products launch!